what is product description writing

what is product description writing

What is product description writing
Dazzle your readers with vivid product descriptions. Think about words like velvety, smooth, crisp, and bright.
Here’s how Think Geek stirs your imagination with an description of their grilling multi tool.

What is product description writing
Yeah, it kind of does.
While a beard oil kit isn’t the most “out there” product I’ve ever seen, it is something that might be new to some people.

What is product description writing
Mothers also care about versatility , so you are told that it can be used in a variety of ways.
Here we can see a great example of a bad product description – there isn’t one. In this case, would your customer commit to the purchase if he was unsure he wanted it?

What is product description writing
Take the product description formula above one step further, like water polo retailer Kap7 ( and check out their amazing backstory). Is your product differentiated through a founder’s expertise? Is your product better because of years of testing? Is it hand-crafted?
A product description is the marketing copy used to describe a product’s value proposition to potential customers. A compelling product description provides customers with details around features, problems it solves and other benefits to help generate a sale.

What is product description writing
In addition to the “nitty gritty” product details, REI includes quick specs in product descriptions — like this one for a camping tent.
If “glamping under the northern lights” wasn’t on your bucket list, I bet it is now thanks to this awe-inspiring product description!

References:

http://neilpatel.com/blog/write-better-product-descriptions/
http://www.shoplo.com/blog/product-description-how-to-write/
http://www.bigcommerce.com/blog/perfect-product-description-formula/
http://www.webfx.com/blog/marketing/product-description-writing-examples/
http://www.wright.edu/human-resources/policies-and-resources/writing-an-effective-job-description